Our Work

Real Estate TND

BALDWIN PARK

When the order came to close down the Navy Base in Orlando, developers saw the opportunity to create a new kind of TND. Positioned as “Neighborhood Friendly. City Smart” we had the honor of building a durable brand for this hottest new development in the heart of Downtown Orlando. From brownfield to greenfield and beyond, we worked with David Pace, the legendary brains behind Disney’s Celebration, and together created such substantial worth that at opening, a lottery had to be devised to manage the expectations of the many who wanted a piece of this sophisticated new lifestyle.

Urban Mindshare