ST. JOSEPH’S HOSPITAL
People are serious about their hearts, and nobody wants theirs broken. St. Joseph’s Hospital has one of the finer cardiac centers in New England. They wanted a memorable and approachable campaign to introduce people to the Cardiac Care Center at St. Joseph’s and build some top-of-mind awareness. A little AB testing proved worthwhile and no big surprise, when talking heart-to-heart, the warmer, the better. Meet Brave Heart.