TRADITIONAL NEIGHBORHOOD DEVELOPMENT. From dirt to dynamite. We built a brand for a town to last in perpetuity. Nocatee, meaning beautiful river, even in it’s start-up state had “Wowity.” Grand. Coastal. Incredibly Right. We got the word out in print, outdoor, TV, radio, and web. And when we were six months in, the line up to live in Florida’s newest town was a testiment to the power of message and collaboration.