Challenge: Make a there, there.
Vib - a cool new boutique hotel had to present as a break away, from the "main-street" image of the stalwart image of a Best Western Hotel.
I worked as a freelance vendor for BWH team and created a brand strategy, vision and both B2B and B2C social campaigns, trade show presentations, ad campaigns, collateral and internal marketing pieces to create a fresh vibe that was city smart and very fresh.
The accelerated timeline included several team check points. Scope on each piece was concept to execution to final, multi-platform production-ready deliverables.