HOTEL MASTER BRAND

BEST WESTERN HOTEL GROUP

Over a 7 year period we worked with Best Western® Hotels & Resorts, on a journey that went from the original 3 brands to the now, 18 national and international brands, under the newly named Best Western Hotel Group. From brands and logos, to tradeshow designs, to employee manuals, to brochures for franchisees to brochures for guests and everything in between. We have had the honor of working as part of a virtual team to build a strong and lasting master brand that stands as the backbone to all the sub brands.  With each brand choice, guests now have a range of travel options as suited to business as they are to play.

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Print ad introducing the 18 brands

of the newly named BWH Hotel Group

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Press Kit offering a look at each brand

click to see the entire book

Large scale trade show cut outs grouping hotel brands by type

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Interactive Look Books  - one for each of multiple brands - designed to help guests choose the right BWH Hotel for their travel needs

Click to open full interactive pdf

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