HOTEL MASTER BRAND
BEST WESTERN HOTEL GROUP
Over a 7 year period we worked with Best Western® Hotels & Resorts, on a journey that went from the original 3 brands to the now, 18 national and international brands, under the newly named Best Western Hotel Group. From brands and logos, to tradeshow designs, to employee manuals, to brochures for franchisees to brochures for guests and everything in between. We have had the honor of working as part of a virtual team to build a strong and lasting master brand that stands as the backbone to all the sub brands. With each brand choice, guests now have a range of travel options as suited to business as they are to play.
Large scale trade show cut outs grouping hotel brands by type